Pie Spot

There is a spot with a perfect and true sourdough pizza near the Kyiv Cycle Track — a great place for skateboarding. The founders were inspired by the city of New York and skate punk culture, and our goal was to integrate it into the Kyiv place.

We were inspired by the idea of the Ramones band and rethought the coat of arms of Kyiv with Archangel Michael. He holds in a left hand a pizza peel, and in his right hand a pizza as a shield. Also, we used chestnuts as one of the most significant symbols of Kyiv. This emblem reflects the style and the atmosphere of the entire place. It is simple and crazy at the same time.
All these elements symbolize love to Kyiv and salute the spirit of punk rock.

Art-director:
Andrei Barmalei
Designer:
Dmitry Onischenko, Christina Vlasenko, Elijah Syomin
Illustrator:
Christina Vlasenko
Copywriter:
Serhei Vorvihvost
Photographer:
Igor Tsarukov, Pie Spot Team
2020

Delhi Delhi

Delhi Delhi is a curry bar with a modern interpretation of Indian food. Its not about Bollywood and the stereotypical India. This place is more relevant for Kyiv citizens and introduces them to bright spicy tastes and sensations.

This is immediately confirmed by the Indian flow with its magic bright colors through the prism of modernity. So we showed it in our design materials. The color palette includes a wide range of bright, eye-pleasing shades. And the main characters seem to be familiar, but associative with Indian culture.

Delhi Delhi is the place where you may know a bit another and adaptive India that is free from regular touristic images. At the same time you understand, its the best place for a first date.

Art-director: Andrei Barmalei
Designer: Dmitry Onischenko, Christina Vlasenko
Illustrator: Dmitry Onischenko
Photographer: Igor Tsarukov
2020

Hooks

Hooks is a meat bar that balances between brutal, almost aggressive and modern serving of food. The place where young and stylish people come for a fresh tartare in an iron bowl and beer.

With the help of slab fonts, metallic textures and handwriting we convey brutal and slightly aggressive feelings, but we do it in a youthful interpretation. Somewhere minimalistic, somewhere reference to street culture, somewhere digital.

Art-Director:
Andrei Barmalei
Designer:
Dmitry Onischenko, Christina Vlasenko
Photographer:
Pasha Lutov
2020

Bro market

This is your Bro. He lives in the Kyiv center, right opposite the Bessarabsky market.

Bro gathers around him a very motley group of people who, once came, begin to be friends. By the way, we helped him to make a cool identity for his home. In total, he has five rooms (food corners): SUSH — with Japanese sushi, SLICE — with laaaaarge slices of pizza, Luci — authentic Asian cuisine, Chashka — a big city coffee shop and Humusiya — Israeli street food.

We faced a daunting task. Simultaneously make each corner unique and combine it all into one story. Bottom line: we created a deliberately chaotic branding in order to convey the atmosphere of the market. Meet BroMarket

Art-director:
Andrei Barmalei
Designer:
Dmitry Onischenko, Christina Vlasenko
Illustrator:
Velychev Ievgen
Photographer:
Igor Tsarukov
2020

Publicist

This is an open kitchen restaurant where you will be served excellent meat. It is located in the building of the former publishing house. Actually, this fact about the location is one of the general sources of inspiration for the image of the restaurant: industrial, a little rough, meanwhile simple and concrete. The identity includes different the printing techniques of the past and reminds the publishing house.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Serhei Vorvihvost
2019

Mimosa

Brooklyn style pizzeria.

We imagined that It was fully hand-crafted restaurant with a large Italian family support where the main menu creator is the cooks nephew. Therefore, the identity used the most kitschy tricks like a wide variety of foolish fonts and stolen clipart.

Designer:
Andrei Barmalei
Photographer:
Julia Vdovychenko
Made with Belenko studio.
2017

China Ma

Modern interpretation Chinese restaurant.

The restaurant concept inspired by hi-tech, even futuristic Asia. Thats why holographic material become like the main part of corporate identity which is multiplies the wow effect of staying in the restaurant.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Illustrator:
Christina Vlasenko, Vasya Kolotusha
Copywriter:
Oleg Zavgorodnii, Sveta Levchenko
Photographer:
Svitlana Levchenko
2019

Forever Young

Bistro in the center of Kyiv with light food, cocktails, and great natural wines.
Here the mood of hedonism, hooliganism, and protest reigns. The corporate identity includes a mix of serious classics and reckless youth.

Art-director:
Andrei Barmalei
Calligrapher:
Dasha Levchuk
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Marina Chernyavskaya
Instagram mask developer:
Kris Masera
Photographer:
Svitlana Levchenko
2019

Fish & Pussycat

Japanese Restaurant with Californian Sushi.

The main idea of the interior is an extravagant mix of modern Japanese and Victorian style, also reflected in the corporate identity. In this case, the design doesnt form the system. The graphic design is a part of whole image of the place. The devil is in details.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Max Tsikhach
Illustrator:
Max Tsikhach
Copywriter:
Serhei Vorvihvost
Photographer:
Julia Vdovychenko
Made with Belenko studio
2018

Fishkultura

Seafood restaurant in the Kyiv center. The concept of the restaurant is inspired by American fish markets, where you can eat fresh delicious seafood, quickly cooked in the traditions of different cultures. In such places, nobody cares about design, everything is simple and utilitarian. The corporate identity is strengthens the main idea of the restaurant and becomes a part of chaos and harmony at the same time.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Serhei Vorvihvost
Photographer:
Svitlana Levchenko
2019

Owntown

Small modern apart-hotel in the center of the capital of Ukraine.
We created a brand strategy, naming and the corporate identity. Brand personality based on the image of a friend in Kyiv, who knows everything about this city. Identity doesnt take a lot of attention, it just helps to relax in an unfamiliar place.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Strategist:
Karina Kachurovskaya
Copywriter:
Serhei Vorvihvost
Photographer:
Svitlana Levchenko
2019

Levitate

A chain of cafes and third-wave coffee producer company in New York. We created a naming, the identity and a set of packing. The feature of the design is the feeling of the ease that the brand idea conveys.

Art-director and designer:
Andrei Barmalei

Illustrator:
Max Tsikhach

Copywriter:
Vladislav T. Minchev, Serhei Vorvihvost

Photographer:
Svitlana Levchenko
2018

Smorrebrod

Danish cuisine restaurant in the Kyiv center.

Natural materials and fully hand-crafted elements were used for the Scandinavian aesthetic and laconic identity implementation. The restaurant features focus on the quick cocktails serving through poured it from taps or packed in advance.

Art-director and designer: Andrei Barmalei
Illustrator: Andrei Barmalei, Vanya Dudka
Copywriter: Serhei Vorvihvost, Karina Kachurovskaya
Photographer: Svitlana Levchenko
Created with Belenko studio
2016

Bottlefish

Naming, packaging and identity concept for beer company in London.
The basis of the brand’s history was a bottle with a letter that left after sea disaster, its called Bottlefish. From the letters, we find out many mythical shipwrecks stories that are illustrated on our labels. This legend provides varied inspiration for illustrations of future beers.

Art-direction, illustrator and designer: Andrei Barmalei
Copywriter: Karina Kachurovskaya
Photographer: Svitlana Levchenko
2017