Pie Spot

There is a spot with a perfect and true sourdough pizza near the Kyiv Cycle Track — a great place for skateboarding. The founders were inspired by the city of New York and skate punk culture, and our goal was to integrate it into the Kyiv place.

We made a logo with Archangel Michael to the sound of the Ramones’ tracks. He holds in a left hand a pizza peel, and in his right hand a pizza as a shield. Also, we used chestnuts as one of the most significant symbols of Kyiv. This emblem reflects the style and the atmosphere of the entire place. It is simple and crazy at the same time.
All these elements symbolize love to Kyiv and salute the spirit of punk rock.

Art-director:
Andrei Barmalei
Designer:
Dmitry Onischenko, Christina Vlasenko
Illustrator:
Christina Vlasenko
Copywriter:
Serhei Vorvihvost
Photographer:
Igor Tsarukov, Pie Spot Team
2020

Publicist

This is an open kitchen restaurant where you will be served excellent meat. It is located in the building of the former publishing house. Actually, this fact about the location is one of the general sources of inspiration for the image of the restaurant: industrial, a little rough, meanwhile simple and concrete. The identity includes different the printing techniques of the past and reminds the publishing house.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Serhei Vorvihvost
2019

China Ma

Modern interpretation Chinese restaurant.

The restaurant concept inspired by hi-tech, even futuristic Asia. Thats why holographic material become like the main part of corporate identity which is multiplies the wow effect of staying in the restaurant.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Illustrator:
Christina Vlasenko, Vasya Kolotusha
Copywriter:
Oleg Zavgorodnii, Sveta Levchenko
Photographer:
Svitlana Levchenko
2019

Mimosa

Brooklyn style pizzeria.

We imagined that It was fully hand-crafted restaurant with a large Italian family support where the main menu creator is the cooks nephew. Therefore, the identity used the most kitschy tricks like a wide variety of foolish fonts and stolen clipart.

Designer:
Andrei Barmalei
Photographer:
Julia Vdovychenko
Made with Belenko studio.
2017

Forever Young

Bistro in the center of Kyiv with light food, cocktails, and great natural wines.
Here the mood of hedonism, hooliganism, and protest reigns. The corporate identity includes a mix of serious classics and reckless youth.

Art-director:
Andrei Barmalei
Calligrapher:
Dasha Levchuk
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Marina Chernyavskaya
Instagram mask developer:
Kris Masera
Photographer:
Svitlana Levchenko
2019

Fish & Pussycat

Japanese Restaurant with Californian Sushi.

The main idea of the interior is an extravagant mix of modern Japanese and Victorian style, also reflected in the corporate identity. In this case, the design doesnt form the system. The graphic design is a part of whole image of the place. The devil is in details.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Max Tsikhach
Illustrator:
Max Tsikhach
Copywriter:
Serhei Vorvihvost
Photographer:
Julia Vdovychenko
Made with Belenko studio
2018

Fishkultura

Seafood restaurant in the Kyiv center. The concept of the restaurant is inspired by American fish markets, where you can eat fresh delicious seafood, quickly cooked in the traditions of different cultures. In such places, nobody cares about design, everything is simple and utilitarian. The corporate identity is strengthens the main idea of the restaurant and becomes a part of chaos and harmony at the same time.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Serhei Vorvihvost
Photographer:
Svitlana Levchenko
2019

Owntown

Small modern apart-hotel in the center of the capital of Ukraine.
We created a brand strategy, naming and the corporate identity. Brand personality based on the image of a friend in Kyiv, who knows everything about this city. Identity doesnt take a lot of attention, it just helps to relax in an unfamiliar place.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Strategist:
Karina Kachurovskaya
Copywriter:
Serhei Vorvihvost
Photographer:
Svitlana Levchenko
2019

Levitate

A chain of cafes and third-wave coffee producer company in New York. We created a naming, the identity and a set of packing. The feature of the design is the feeling of the ease that the brand idea conveys.

Art-director and designer:
Andrei Barmalei

Illustrator:
Max Tsikhach

Copywriter:
Vladislav T. Minchev, Serhei Vorvihvost

Photographer:
Svitlana Levchenko
2018

Adelle

Modern Israel cuisine restaurant.

The image of the restaurant based on frugality - the main characteristic feature of Israeli mistress Adele. We created the illusion that all materials are hand-crafted by the restaurant stuff. And sugar sticks, for example, were collected from the Israeli Airlines operators.

Designer:
Andrei Barmalei, Max Tsikhach
Photographer:
Svitlana Levchenko
Created with Belenko studio
2018

Rocket Croquette

A chain of street-food bars focused on a single product in Moscow.

Naming and identity created by us. These are small islands located in places with a large crowd of people. An old-school identity with a cute and funny character in the title role.

Art-directior, illustrator and designer:
Andrei Barmalei
Copywriter: Serhei Vorvihvost
Photographer: Svitlana Levchenko
2017

Smorrebrod

Danish cuisine restaurant in the Kyiv center.

Natural materials and fully hand-crafted elements were used for the Scandinavian aesthetic and laconic identity implementation. The restaurant features focus on the quick cocktails serving through poured it from taps or packed in advance.

Art-director and designer: Andrei Barmalei
Illustrator: Andrei Barmalei, Vanya Dudka
Copywriter: Serhei Vorvihvost, Karina Kachurovskaya
Photographer: Svitlana Levchenko
Created with Belenko studio
2016

Bottlefish

Naming, packaging and identity concept for beer company in London.
The basis of the brand’s history was a bottle with a letter that left after sea disaster, its called Bottlefish. From the letters, we find out many mythical shipwrecks stories that are illustrated on our labels. This legend provides varied inspiration for illustrations of future beers.

Art-direction, illustrator and designer: Andrei Barmalei
Copywriter: Karina Kachurovskaya
Photographer: Svitlana Levchenko
2017

Wings

Democratic restaurant in the Moscow center. The restaurant features are poultry dishes. Therefore, we were inspired by their ability to fly. The image of the restaurant is based on aviation topics.

Art-director, illustrator and designer: Andrei Barmalei
Copywriter: Serhei Vorvihvost
Photographer: Svitlana Levchenko
2017