Coffee Records

Coffee Records is cafe&espresso bar in the historic heart of Kyiv. The atmosphere are saturated with passion and love for music. This project is totally natural continuation of the characters of its owners. They are musicians and little bit crazy. Besides a great cup of coffee by top barristers in Ukraine you can have breakfast or enjoy the natural wines in the evening.

We created the naming, graphic identity and implemented all design ideas in reality. We strived to create a brand that is not boring, fun, flexible, communicative, but recognizable at the same time. It seems we have succeeded.

Art-director: Andrei Barmalei
Senior Designer: Dmitry Onischenko
Designer: Christina Vlasenko, Diana Valiakhmetova
Manager: Vladyslav Antonov
Copywriter: Karina Kachurovskaya
Eglomise master: Ira Senatos
Photographer: Julia Vdovychenko
2021

Suke izakaya

Suke is the first Ukrainian restaurant in the izakaya format based in Odesa. It combines the kitchen and the atmosphere of a modern European bistro. The stylistics of Suke successfully mix minimalistic and vintage elements. But, despite the laconism, the main goal of the place is to bring everyone the utmost pleasure.

We used this approach in the design concept: modest but charming elements in the wabi-sabi style and elements of Japanese erotic culture. The link to Japan can be seen in details, but not in the expected authentic symbols.

One of such symbols is an octopus: its shown in traditional but provocative scenes. Octopus represents not only a favourite Japanese seafood dish ingredient, but it appears as a symbol of pleasure as well.

Art-director: Andrei Barmalei
Designer: Dmitry Onischenko, Christina Vlasenko
Illustrator: Christina Vlasenko, Alexander Grebenyuk
Photographer: Maksim Finogeev
2020

Spelta

Restaurant-bakery in the central part of Kyiv. The specialty of this bakery is a very deep and pure culture of bread baking, based on the best Nordic and Ukrainian traditions. Therefore, the visual is based purely on textual materials, where the main element is the font developed for this brand. It has the character of ancient traditions, but at the same time it is modernized and minimalistic. For the image of the sign, we took one of the first signs of a sown field identified on the territory of Ukraine. This symbol dates back to the time of the Trypillia culture.

Art-director: Andrei Barmalei
Senior Designer: Dmitry Onischenko
Designer: Diana Valiakhmetova
Junior designer: Elijah Syomin
Photographer: Julia Vdovychenko, Vlad Klimenko
2021

Brooks

Brooks is a place in Dnipro from the best Varava family.
In this place, you can eat probably everything you could find on the streets of Brooklyn, this is exactly what the owners were inspired by. The restaurant combines various street food cuisines of the world, so we faced the task of organically combining it all in one brand.
So we based on the traditional style of American street food.
We used different traditional advertising characters that can be found on the streets of New York as a mascots.
The sub-brands were differentiated by color, and voila, a fun and cheerful modern identity came out. We also developed a branded style for the Brooks Rooftop sub-brand, but thats another story.

Art-director: Andrei Barmalei
Senior Designer: Dmitry Onischenko
Designer: Diana Valiakhmetova
Illustrator: Christina Vlasenko, Iryna Dzhanhveladze
Manager: Vladyslav Antonov
Copywriter: Kateryna Barbalat
Photographer: Dima Shcherbakov
2021

Autostation

Pizzeria in the building of the Podil bus station. The place is rich in its history, because it is located in an area with old buildings and opposite it is the architectural monument Zhytnyi Rynok. Therefore, the task was to preserve the maximum authenticity of this place, strengthening its image. The logo is taken from the real sign of the Podil bus station. Colors from real benches stations waiting hall. The trademark is a slice of pizza stylized as the ancient symbol of Kyiv - Chestnut, and chestnuts are also depicted in the same manner on the architectural monument opposite. All other elements of the identity do not distract from a pleasant time in the pizzeria.

Art-director: Andrei Barmalei
Senior Designer: Dmitry Onischenko
Designer: Diana Valiakhmetova
Photographer: Julia Vdovychenko, Vlad Klimenko
2021

Pie Spot

There is a spot with a perfect and true sourdough pizza near the Kyiv Cycle Track β€” a great place for skateboarding. The founders were inspired by the city of New York and skate punk culture, and our goal was to integrate it into the Kyiv place.

We were inspired by the idea of the Ramones band and rethought the coat of arms of Kyiv with Archangel Michael. He holds in a left hand a pizza peel, and in his right hand a pizza as a shield. Also, we used chestnuts as one of the most significant symbols of Kyiv. This emblem reflects the style and the atmosphere of the entire place. It is simple and crazy at the same time.
All these elements symbolize love to Kyiv and salute the spirit of punk rock.

Art-director:
Andrei Barmalei
Designer:
Dmitry Onischenko, Christina Vlasenko
Junior designer: Elijah Syomin
Illustrator:
Christina Vlasenko
Copywriter:
Serhei Vorvihvost
Photographer:
Igor Tsarukov, Pie Spot Team
2020

Fish & Pussycat

Japanese Restaurant with Californian Sushi.

The main idea of the interior is an extravagant mix of modern Japanese and Victorian style, also reflected in the corporate identity. In this case, the design doesnt form the system. The graphic design is a part of whole image of the place. The devil is in details.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Max Tsikhach
Illustrator:
Max Tsikhach
Copywriter:
Serhei Vorvihvost
Photographer:
Julia Vdovychenko
Made with Belenko studio
2018

Publicist

This is an open kitchen restaurant where you will be served excellent meat. It is located in the building of the former publishing house. Actually, this fact about the location is one of the general sources of inspiration for the image of the restaurant: industrial, a little rough, meanwhile simple and concrete. The identity includes different the printing techniques of the past and reminds the publishing house.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Serhei Vorvihvost
2019

Mimosa

Brooklyn style pizzeria.

We imagined that It was fully hand-crafted restaurant with a large Italian family support where the main menu creator is the cooks nephew. Therefore, the identity used the most kitschy tricks like a wide variety of foolish fonts and stolen clipart.

Designer:
Andrei Barmalei
Photographer:
Julia Vdovychenko
Made with Belenko studio.
2017

Delhi Delhi

Delhi Delhi is a curry bar with a modern interpretation of Indian food. Its not about Bollywood and the stereotypical India. This place is more relevant for Kyiv citizens and introduces them to bright spicy tastes and sensations.
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This is immediately confirmed by the Indian flow with its magic bright colors through the prism of modernity. So we showed it in our design materials. The color palette includes a wide range of bright, eye-pleasing shades. And the main characters seem to be familiar, but associative with Indian culture.
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Delhi Delhi is the place where you may know a bit another and adaptive India that is free from regular touristic images. At the same time you understand, its the best place for a first date.
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Art-director: Andrei Barmalei
Designer: Dmitry Onischenko, Christina Vlasenko
Illustrator: Dmitry Onischenko
Photographer: Igor Tsarukov
2020

Coco New Japanese

In the post-war period, a European trend came to Japan, as a result, the yoshoku cuisine appeared. This is European food with Japanese performance and Japanese products. We tried to convey the atmosphere of rethinking the culture and approach to food preparation with our identity. We have modern European graphics in fonts and typesetting but at the same time, there is an Asian approach in the overload of details and complex color patterns.

Art-director: Andrei Barmalei
Designer: Dmitry Onischenko, Christina Vlasenko
Photographer: Julia Vdovychenko
Manager: Vladysalv Antonov
2021

Dostavka 3.14

This is a pizza delivery brand in the city of Uzhhorod.
The mix of humor, traditional pizza places aesthetic, taxis and races turned into an emotional and recognizable brand.
First of all, our packaging is visible from afar, you immediately understand that you have our pizza in your hands.
Secondly, it is pleasant to hold it because you can check out the fun details for a long time.
Thirdly, everything you see hints at the speed of both production and delivery of this product .
We are proud of the delivery car, because it cant be unnoticed on the streets of Uzhhorod.
Also would like to mention out the copy placed on the packaging, but humour explaniation is not comme il faut. Use bude dubri πŸ˜‰

Art-director: Andrei Barmalei
Senior Designer: Anastasia Churbanova
Designer: Diana Valiakhmetova
Illustrator: Christina Vlasenko
Copywriter: Anastasiia Andrusenko
Photographer: Pasha Lutov
2022

Hooks

Hooks is a meat bar that balances between brutal, almost aggressive and modern serving of food. The place where young and stylish people come for a fresh tartare in an iron bowl and beer.

With the help of slab fonts, metallic textures and handwriting we convey brutal and slightly aggressive feelings, but we do it in a youthful interpretation. Somewhere minimalistic, somewhere reference to street culture, somewhere digital.

Art-Director:
Andrei Barmalei
Designer:
Dmitry Onischenko, Christina Vlasenko
Photographer:
Pasha Lutov
2020

Cousin

Family restaurant for every day in the sleepy area of Dnipro. Our Cousin is a cheerful and waggish charismatic relative who finds a language with everyone, he likes to hang out with his friends, and talk about life with his grandmother, and play hide and seek with the children. In the identity, we realised a relaxed and cheerful character, which is expressed in illustrations, colours, fonts and, of course, in many interesting little things. It seems to us that a fresh and interesting reinterpretation of vintage design has turned out.

StrategΡ–st: Karina Kachurovskaya
Naming: Andrei Barmalei
Art-director: Andrei Barmalei
Senior Designer: Shura Gerasymenko
Designer: Christina Vlasenko, Diana Valiakhmetova
Illustrator: Christina Vlasenko
Manager: Vladyslav Antonov
Photographer: Dima Shcherbakov
2021

Bro market

This is your Bro. He lives in the Kyiv center, right opposite the Bessarabsky market.

Bro gathers around him a very motley group of people who, once came, begin to be friends. By the way, we helped him to make a cool identity for his home. In total, he has five rooms (food corners): SUSH β€” with Japanese sushi, SLICE β€” with laaaaarge slices of pizza, Luci β€” authentic Asian cuisine, Chashka β€” a big city coffee shop and Humusiya β€” Israeli street food.

We faced a daunting task. Simultaneously make each corner unique and combine it all into one story. Bottom line: we created a deliberately chaotic branding in order to convey the atmosphere of the market. Meet BroMarket

Art-director:
Andrei Barmalei
Designer:
Dmitry Onischenko, Christina Vlasenko
Illustrator:
Velychev Ievgen
Photographer:
Igor Tsarukov
2020

Roll Club

A food delivery rebranding in Kharkiv city.
Our task was to develop a design that would be noticeable and memorable and at the same time be soulful and not synthetic.
A colored diagonal usage strongly stand outs a package on the market. Also, different color schemes differentiate products of the brand, which makes the perception more diverse, but at the same time holistic. A large and simple logo guarantees quick perception and memorability for our customers.
Small illustrative emblems of adepts of certain street food, perform rather a decorative and fun role. They create a less formal mood and make the identity more alive.
The power is in the little things.

Art-director: Andrei Barmalei
Concept idea: Dmitry Onischenko
Senior Designer: Anastasia Churbanova
Designer: Diana Valiakhmetova
Illustrator: Christina Vlasenko, Iryna Dzhanhveladze
Copywriter: Anastasiia Andrusenko
Photographer: Pasha Lutov
2022

China Ma

Modern interpretation Chinese restaurant.

The restaurant concept inspired by hi-tech, even futuristic Asia. Thats why holographic material become like the main part of corporate identity which is multiplies the wow effect of staying in the restaurant.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Illustrator:
Christina Vlasenko, Vasya Kolotusha
Copywriter:
Oleg Zavgorodnii, Sveta Levchenko
Photographer:
Svitlana Levchenko
2019

Forever Young

Bistro in the center of Kyiv with light food, cocktails, and great natural wines.
Here the mood of hedonism, hooliganism, and protest reigns. The corporate identity includes a mix of serious classics and reckless youth.

Art-director:
Andrei Barmalei
Calligrapher:
Dasha Levchuk
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Marina Chernyavskaya
Instagram mask developer:
Kris Masera
Photographer:
Svitlana Levchenko
2019

Fishkultura

Seafood restaurant in the Kyiv center. The concept of the restaurant is inspired by American fish markets, where you can eat fresh delicious seafood, quickly cooked in the traditions of different cultures. In such places, nobody cares about design, everything is simple and utilitarian. The corporate identity is strengthens the main idea of the restaurant and becomes a part of chaos and harmony at the same time.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Copywriter:
Serhei Vorvihvost
Photographer:
Svitlana Levchenko
2019

Owntown

Small modern apart-hotel in the center of the capital of Ukraine.
We created a brand strategy, naming and the corporate identity. Brand personality based on the image of a friend in Kyiv, who knows everything about this city. Identity doesnt take a lot of attention, it just helps to relax in an unfamiliar place.

Art-director:
Andrei Barmalei
Designer:
Andrei Barmalei, Christina Vlasenko
Strategist:
Karina Kachurovskaya
Copywriter:
Serhei Vorvihvost
Photographer:
Svitlana Levchenko
2019